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Door staff@engadget.com (Ian Carlos Campbell) - 01 Oct 2026
OpenAI is adding to ChatGPT's suite of shopping features by letting the AI chatbot generate virtual try-on photos with images you upload. The concept is identical to a feature Google added to Search in 2025, which similarly lets users upload photos and see themselves in a variety of clothes.
You can access ChatGPT's Virtual Try On feature anywhere a product listing for clothing appears in a chat. To create your custom image, you just tap on the piece of clothing, tap "Try on" and then upload a selfie and full-body photo ChatGPT can use. You don't have to use products ChatGPT surfaces in a chat, either: any screenshot of clothing you upload could theoretically be used to generate a try-on image.
Ian Carlos Campbell for Engadget
OpenAI says the feature uses the new ChatGPT Images 2.5 model it released in September to create the photos. Alongside virtual try-ons, the company now also offers a way to save products you like to your Library in the app in case you want to revisit them later. The typical caution about what images you upload to ChatGPT still applies, though. By default, any images uploaded from a personal account can be used for training unless you opt out.
While OpenAI isn't an online marketplace on the scale of Amazon, it has experimented with helping customers complete transactions in ChatGPT through its now discontinued Instant Checkout feature. The company also offers ads inside of chats that merchants can use to advertise products and services. It would be hard for any one feature to account for the exorbitant amount of money the company spends training and running its AI, but the consistent rollout of new shopping tools in the last year suggests OpenAI sees potential.
Update, October 1, 9:49PM ET: An earlier version of this story said OpenAI took a cut of transactions through Instant Checkout. This story has been updated to note that the feature has been discontinued. The company does not receive a cut of transactions.
You can access ChatGPT's Virtual Try On feature anywhere a product listing for clothing appears in a chat. To create your custom image, you just tap on the piece of clothing, tap "Try on" and then upload a selfie and full-body photo ChatGPT can use. You don't have to use products ChatGPT surfaces in a chat, either: any screenshot of clothing you upload could theoretically be used to generate a try-on image.
Ian Carlos Campbell for Engadget
OpenAI says the feature uses the new ChatGPT Images 2.5 model it released in September to create the photos. Alongside virtual try-ons, the company now also offers a way to save products you like to your Library in the app in case you want to revisit them later. The typical caution about what images you upload to ChatGPT still applies, though. By default, any images uploaded from a personal account can be used for training unless you opt out.
While OpenAI isn't an online marketplace on the scale of Amazon, it has experimented with helping customers complete transactions in ChatGPT through its now discontinued Instant Checkout feature. The company also offers ads inside of chats that merchants can use to advertise products and services. It would be hard for any one feature to account for the exorbitant amount of money the company spends training and running its AI, but the consistent rollout of new shopping tools in the last year suggests OpenAI sees potential.
Update, October 1, 9:49PM ET: An earlier version of this story said OpenAI took a cut of transactions through Instant Checkout. This story has been updated to note that the feature has been discontinued. The company does not receive a cut of transactions.