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Door Remote - 04 Oct 2026
“There's like a social proof thing for financial services that is important,” he said.
Taking the product to the customerFor some firms, getting adoption also means putting their products in places where customers already are.
WisdomTree, the $150 billion asset manager, has built a suite of tokenized funds, including WTGXX, a tokenized money market fund with about $1.2 billion in assets, according to Will Peck, WisdomTree's head of digital assets.
Now it wants to get those funds onto more platforms.
“You don’t need to just come to WisdomTree,” Peck said in an interview. “There’s going to be other access points that you can go through, where you’re effectively coming to WisdomTree, but through a different front end.”
WisdomTree recently announced a collaboration with MoonPay that will let eligible U.S. retail customers access WTGXX through MoonPay's platform. Customers who have already provided their information to MoonPay can buy the fund using stablecoins without separately onboarding with WisdomTree, Peck said. MoonPay isn't meant to be the only place WisdomTree's tokenized funds show up.
Coinbase is also thinking about how its products can reach customers outside its own platform.
Shen said he doesn't see that replacing the need for companies to build their own apps and websites. Most will probably do both: maintain a first-party platform while looking for other ways to distribute their products.
Taking the product to the customerFor some firms, getting adoption also means putting their products in places where customers already are.
WisdomTree, the $150 billion asset manager, has built a suite of tokenized funds, including WTGXX, a tokenized money market fund with about $1.2 billion in assets, according to Will Peck, WisdomTree's head of digital assets.
Now it wants to get those funds onto more platforms.
“You don’t need to just come to WisdomTree,” Peck said in an interview. “There’s going to be other access points that you can go through, where you’re effectively coming to WisdomTree, but through a different front end.”
WisdomTree recently announced a collaboration with MoonPay that will let eligible U.S. retail customers access WTGXX through MoonPay's platform. Customers who have already provided their information to MoonPay can buy the fund using stablecoins without separately onboarding with WisdomTree, Peck said. MoonPay isn't meant to be the only place WisdomTree's tokenized funds show up.
Coinbase is also thinking about how its products can reach customers outside its own platform.
Shen said he doesn't see that replacing the need for companies to build their own apps and websites. Most will probably do both: maintain a first-party platform while looking for other ways to distribute their products.